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Having
spent many years importing properties from Brazil (since 1984)
Ron Knight, President, started in international and
export marketing in 1987, promoting products to buyers and
decision makers, trading companies and government office
facilitation in over 147 nations around the globe. This was during
his time at Sell Overseas America, founded by Maureen
Reagan. With a goal to facilitate trade and export for American
companies, his concentrations were Food and Beverage, and
Amusements and Attractions, Franchises and intellectual Properties
Licensing.
In 1990 and
'91, Ron became a marketing consultant to KFC
International, at the time owned by Pepsi Co; specifically
addressing the promotion, operation
and communications needs of franchisees of KFC in the
Latin Americas and Caribbean nations, in addition to provding
trade show services for annual CARIBLA events. From 1996
through 1999 Mr Knight was Chairperson of the Themed Entertainmetn
Association, involved in Themed Entertainment Restaurants.
In 2001, Mr Knight cnsulated with Sirius Satelite Radio for
World Cultures programming which included World Music and Latin
Departments. In 2004, Mr Knight took on recreational corporate
retreat training programs for PepsiCo's Sports Brand Merchandisng
division as well as Unilever Brands.In 2006, his endeavors involved
diital promotion of Lucky Strike Bowling Lounges, Cosi and
Starbuck's in Digital Media for National Cinemedia marketing at AMC
theaters nationwide. Today, Mr
Knight's trading firm KEG Distribution is an authorized
vendor in export marketing to a growing total
of 34 KFC, 12 Pizza Hut, 3 Taco
Bell and 2 Long John Silver's and now
A&W member
markets, that own and operate more than 750
restaurants in Latin America and the
Caribbean. |
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Deborah Moore, Financial Officer, has been well
positoned for Latin markets international trade as a former
principal owner of an Import and Export Trading Company trading
in Interior Designs, Housewares and Commercial Property Construction
Designs, Coverings and Paints; With her own firms offices in
both San Diego and in Mexico, Ms Moore speaks Spanish, boasts 4
generations of property management and consulting in tourism
extended stay resorts, and further was property and wealth portfolio
manager do principals in the information seminars markets as well
as CEO for DHL International Shipping |
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Dan Hurst was raised in
Honduras, the son of missionary parents. He grew up speaking Spanish
AND English equally. Fluent and natural in both languages, he
is able to take our menu planning and our radio spot product into
each of the Latin Americas for easy market media use and customer
assimilation. Dan has extensive experience in bilingual
media, including such international clients as Ford, Sprint,
Wal-Mart, Macromedia, Butler Manufacturing, Anhueser Busch and
more. |
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Lino Iglesias is a wonderful addition to the KEG team.
Understanding the music and rhythm of each culture, Lino worked with
Mr Knight at Sirius in New York, in the World Cultures area. He
helps us in providing Digital Menus an food and beverage
promotion items in our new "Digital Out Of Home" signage
networks, for broadcast in each subscribing QSR! Not only can
we bring you the latest menu item quick change flavors for
merchandising on your menu, but QSR menus now go digital and we
provide the entire network. For in Quick Serve Restaurant digital
broadcast, Lino provides us his program expertise to contain our
digital broadcast of menu item food promotions within the music
and entertainment video context of Latin American and
Caribbean genres of Tropical (Salsa, Merengue, Bachata...),
Romantica (Latin Ballads, Boleros, Pop...), Latin Jazz & Latin
Urban (Latin Hip Hop, Reggaetton, Rap...) & Unniverso Latino (A
Mix of everything Latino) ¡Perfeccione para sus
tabernas! |
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Patrica Herrera, Trade Show Support; also worked with
Mr Knight at Sirius; her heritage is from Peru and resides in
New York City just outside the United Nations. Ms. Herrera boats
relationships with dignitaries and ambassodors of Latin
Amercian markets, with an interest in trade and cultural product
supply. She facilitates our trade show market support,
while handling public relations and
communications. |
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